by Michael Hoffman | May 28, 2025 | Client Generation
Key Takeaways Local SEO is crucial for insurance agents: With most consumers starting their search for insurance online, having a strong local SEO strategy is essential to be found by potential clients in your immediate geographic area. Optimize your Google Business...
by Michael Hoffman | May 19, 2025 | Client Generation
Key Takeaways Focus on building a referral-worthy reputation by providing exceptional service, being a trusted advisor, and demonstrating expertise in the insurance industry. This will encourage your existing clients and contacts to refer you to others. Strategically...
by Michael Hoffman | May 8, 2025 | Client Generation
Key Takeaways Define Your Niche and Target Audience: Understand your ideal client, their demographics, needs, pain points, and online behavior to inform your marketing messages and outreach efforts. Build a Powerful Online Presence: Develop a professional website,...
by Michael Hoffman | Apr 28, 2025 | Agent Advice
Key Takeaways To effectively leverage social media, insurance and annuity agents need to define their niche and target audience, craft a compelling brand story, and maintain a consistent visual identity to build a strong brand. Building trust is crucial in the...
by Michael Hoffman | Apr 25, 2025 | Market Updates
Key Takeaways Trade wars and tariffs are causing market volatility, making annuities an attractive option for retirement planning: The uncertainty surrounding trade policies is introducing significant volatility into the financial markets, directly impacting...
